Founder Blog: A long overdue REDDI update...
I know it has been a while since I updated you, and to be honest there has been so much going on behind the scenes that it’s all felt a little overwhelming to put it all into words.
So, I am going to try and address why we are moving to a more personalised approach and what that means. So, here goes.
REDDI is more than a dating app...
Over the past 2 years since I decided to build REDDI, the quickest lesson I learn’t was the absolute need to remain agile in our approach to customer needs.
Why? The dating market is notoriously saturated with most people using only a handful of well know apps (mainly owned by Match). Getting customers would be hard, and if I wanted to get investment, potentially that would be even harder. Many would say that you need them both to even pop your head above the parapet.
However, what the dating industry didn’t know, was that I am stubborn, determined, and won’t take no for an answer when it comes to saving mankind! (okay, yes that did sound dramatic - apologies).
However, one thing that has remained steadfast is my desire to change the way we date. To deliver a product which is an enabler for healthy relationships - which brings about a sense of contentment and safety.
So firstly, building attachment styles into the app was a no-brainer for me. After 25 years working in mental health, I am fully aware of the impact attachment compatibility plays in relationships - so this would be a firm stay.
Learning what you want, and balancing that out with what I think the relationships space needs is a delicate balance. More so, as a product, we are of course attempting to change how we use 'dating apps’ (if I’m honest, I don’t even see us as one - but the SEO wants a label) - that comes naturally with resistance. It’s not your fault, it’s biology, it’s science (more about that later).